chapter 13

Copy Right and Fair Use...
Bad never looked so good

The International Intellectual Property Alliance unveiled the new report today in association with the Congressional International Anti-Piracy Caucus at an event in Washington, DC. The report doesn't even try to quantify losses to piracy anymore—last year, an official US government report concluded that such estimates were all deeply unreliable. Instead, it simply asserts without evidence that "piracy inhibits… growth in the US and around the world."

"Inhibits growth" doesn't quite equal "causes staggering job losses," the traditional anti-piracy rallying cry. Indeed, copyright industries are being "hard hit" by piracy in the way that plenty of other US industries are desperate to get "hit." (In this sense, the report is bit like the MPAA's routine announcements of record-setting box office revenues even as the movie studios conjure visions of apocalypse.)

During the recession of the last few years, the report shows that copyright-based businesses have far exceeded the US economy as a whole.



Fair Use

Fair use is a copyright principle based on the belief that the public is entitled to freely use portions of copyrighted materials for purposes of commentary and criticism. For example, if you wish to criticize a novelist, you should have the freedom to quote a portion of the novelist’s work without asking permission. Absent this freedom, copyright owners could stifle any negative comments about their work
http://www.newswise.com/articles/economists-say-copyright-and-patent-laws-are-killing-innovation-hurting-economy

Fair Use
Uses That Are Generally Fair Uses
Subject to some general limitations discussed later in this article, the following types of uses are usually deemed fair uses:
Criticism and comment -- for example, quoting or excerpting a work in a review or criticism for purposes of illustration or comment.
News reporting -- for example, summarizing an address or article, with brief quotations, in a news report.
Research and scholarship -- for example, quoting a short passage in a scholarly, scientific, or technical work for illustration or clarification of the author's observations.
Nonprofit educational uses -- for example, photocopying of limited portions of written works by teachers for classroom use.
Parody -- that is, a work that ridicules another, usually well-known, work by imitating it in a comic way.
Copyright
Fox News Sued For Copyright Infringement; Complaint Mocks Murdoch's Comments On 'Stealing' Content
from the gonna-come-back-to-bite-you dept
It's always funny how those organizations that seem to be against the concept of fair use have it come back to bite them. You may remember, a few months ago, as part of his campaign against "aggregator" sites that "steal" from him, Murdoch commented that fair use would likely be barred in the courts if properly challenged, suggesting he didn't believe in fair use at all. We already noted the irony of this, given how many different aggregator sites Murdoch owns as part of News Corp. Now those statements may also be causing a bit of a problem in court as well.

A bunch of folks have been sending in the news that a former advisor to Michael Jackson who apparently holds the copyright on certain interview footage is suing Fox News over airing parts of the interview recently. In response Fox has claimed "fair use," over the use in a news program -- and I actually agree that it seems like a case of fair use -- but the copyright holder actually uses Murdoch's words against him:
The filing chides Murdoch, who has threatened to sue the British Broadcasting Corp. and others for copyright infringement because he claims they are stealing content from his company's newspapers.

"Fox sanctimoniously operates unencumbered by the very copyright restrictions it seeks to impose on its competitors," the lawsuit states.
Once again, it appears that a copyright holder doesn't believe in fair use for others, but only for themselves.

Reference: http://www.techdirt.com/articles/20100108/1446417680.shtml
Reference: Uses That Are Generally Fair Uses
Subject to some general limitations discussed later in this article, the following types of uses are usually deemed fair uses:
Criticism and comment -- for example, quoting or excerpting a work in a review or criticism for purposes of illustration or comment.
News reporting -- for example, summarizing an address or article, with brief quotations, in a news report.
Research and scholarship -- for example, quoting a short passage in a scholarly, scientific, or technical work for illustration or clarification of the author's observations.
Nonprofit educational uses -- for example, photocopying of limited portions of written works by teachers for classroom use.
Parody -- that is, a work that ridicules another, usually well-known, work by imitating it in a comic way.
Reference:
http://fairuse.stanford.edu/Copyright_and_Fair_Use_Overview/chapter9/

http://arstechnica.com/tech-policy/news/2011/11/piracy-problems-us-copyright-industries-show-terrific-health.ars

chapter 12

Knowledge Management in Nokia

Nokia is a multinational company that deals with different mobile communication products and services in order to attract more customers in the market. It is also identified that company follow the knowledge management system for motivate employees and applied knowledge management to enhance innovations in R&D and product development functions.

It is also identified in the report that the business strategy of Nokia is to establish strategic partnership with Microsoft Corp to provide effective ecosystem to the customer and increase the satisfaction level in domestic as well as in international market. The winning strategy of Nokia is also considered to capture the volume and value growth to attract next generation for internet in developing market.

It can be also identified that company use their tacit knowledge in effective manner and create innovation in their products and services and produce products according to the needs and demand of the customers in the market.

Nokia has good opportunities to implement a more effective KMS in the organization that help to motivate employees towards the process and innovation. It is identified that, Nokia has the opportunity to create improve in their culture that help the company to motivate employees to share their knowledge and experience with the management team and other employees of the organization.

From the report, it is recommended that Nokia should use different approaches such as option approach to minimize the risk that are involved in implement an effective KMS. It is recommended that Nokia should also more consider in the targeted program that help the company to achieve their goals and objectives in long term.

reference : http://blog.assignmenthelpexperts.com/knowledge-management-in-nokia

Chapter 11 information system

Hilton's Customer-information System, Called OnQ,
Rolling Out Across 8 Hotel Brands; Seeking Guest
Loyalty and Competitive Advantage
with Proprietary Technology

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BEVERLY HILLS, Calif. - Aug. 31, 2004 -- Hilton Hotels Corporation (NYSE:HLT) announced today that having completed deployment of its proprietary technology platform called OnQ(TM) across all of its more than 2,200 Hilton Family Hotels, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R) and Homewood Suites by Hilton(R), the company continues to utilize technology to enhance guest recognition and efficiency, rolling out or expanding the following cutting-edge programs:

• Remote, Web-based check-in 24 hours prior to arrival enables guests with password-protected online account to select their room type and features based on preferences and history and print their confirmation document;

• Electronic folio access enables individual business travelers to review online and print their hotel folios (hotel receipts) following their stays at any of the 2,200+ Hilton Family of Hotels; for all guests with password-protected online preferences, a first for a multi-brand hotel company;

• Expansion of automated check-in kiosks to 100 kiosks within 45 Hilton Family hotels by year-end with an emphasis on metro and airport markets, enabling self-service check-in, room selection, check-out and a variety of other automated services; and

• High-Speed Internet Access now is available to guests at more than 1,995 of its 2,200 hotels, bringing the Hilton Family closer to 100 percent completion than its top competitors.

"We are passionate about taking care of our guests, providing them with more choices and flexibility through effective use of technology. Being the only hospitality company utilizing a single, common technology platform across all brands and sharing real-time information across every guest touch point -- the hotel front desk, reservations, the HHonors Service Center and our brand websites -- enables us to take better care of guests at every single point of contact while ensuring their privacy," said Tom Keltner, president - brand performance and franchise development group. "Through better inventory management and enhanced recognition of returning guests at all points of interaction, we've achieved a rare feat in our industry of dramatically increasing guest recognition and loyalty scores within the past year across all brands."
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"The name, OnQ (pronounced "On Cue"), supports the Hilton Hotels Corporation 'Customer Really Matters' (CRM) strategy and represents information that is available to team members on demand, prompting them to act on guest 'cues' -- preferences and service-recovery alerts -- that will delight customers and create a bond of loyalty to the Hilton Family of Hotels," said Tim Harvey, chief information officer for Hilton Hotels Corporation. "OnQ also represents an integrated suite of tools that 'cue' hotel operators to respond decisively to current market conditions and make informed business decisions based on historical trends and competitive data."

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Web-Based Check-In Provides Greater ConvenienceAvailable within the fourth quarter 2004 at selected hotels across all brands, Web-based check-in will enable Gold and Diamond Hilton HHonors(R) members with password-protected online accounts to check into their hotel rooms in advance of arrival, regardless of how they made their reservation. Guests simply access their reservation via one of the brand websites, select a room with features that best meet their needs, and print the confirmation. Since guest information is stored within the online personal account, the hotel does not need to collect the same information at check-in.
Once the guest checks in remotely via the Web, the hotel is notified electronically of the pending arrival. The hotel front desk then completes all pre-arrival and check-in processes so that the guest's key card and registration packet are ready and waiting for the guest's arrival. Upon arrival at the hotel, guests exchange the check-in receipt for their prepared room key and welcome packet, which will be waiting for them at the hotel front desk.
"OnQ takes customer loyalty to a new level within the hospitality industry, most significantly because it enables us to continue to launch new, innovative technology that caters specifically to our guests' needs and aspirations," said Tim Harvey, chief information officer for Hilton Hotels Corporation. "Demonstrating our passion for taking care of our customers, our most recent and ongoing technological innovations are putting our guests more in control of their hotel experience, from pre-reservations to post-stay."
Guests easily can create a personal profile by visiting any of the Hilton Family brand sites and click on "Create an Account."
Electronic Folio Service Eases Travel Management & Expense Reporting
By September 1, 2004, guests who create a password-protected online account with the Hilton Family will be able to access, view and print hotel folios (itemized descriptions of hotel charges) for an unlimited number of stays at the past five hotels across all brands, through an online feature made possible by the company's OnQ technology. At program launch, guests will be able to access three months of folio history, which will be expanded to a longer period of time in early 2005.
"While we have provided electronic folios in the past to groups and corporate clients with negotiated rates, the Hilton Family is the first multi-brand company within the hotel industry to make E-Folio available to individual business travelers, across all of our brands," said Harvey. "Further easing the travel ordeal, saving time for frequent travelers, providing the convenience to facilitate expense report back-up, E-Folio is just one of the many ways we can provide peace-of-mind to our guests through their password-enabled online personal profile."
Kiosk Check-In/Check-Out Saves Time
Utilizing the OnQ technology as an enabler, Hilton developed, tested and deployed pilot kiosks in only three short months and is accelerating installations in more hotels in additional cities. Thirty kiosks now are deployed within seven hotels in Boston, Chicago, New York and San Francisco. The company is planning to install check-in kiosks in a total of 45 hotels and 100 kiosks across all brands by year-end. Deployment will focus on its company owned and managed metropolitan-area and airport hotels.
Kiosks are designed to provide guests with more choices, convenience and control. Self-service kiosks currently are being used by 10-12 percent of guests on average within the hotels that offer the service. In some hotels, as much as 35 percent of the eligible guests are utilizing the convenient technology, far exceeding company expectations. Guest services staff assigned to the kiosk area are available to assist guests who have questions.
Current enhanced-service applications for the kiosks include room check-in (ability to select the room, disbursement of room keys, and printing of registration information), check-out (printing of folio), personalized messaging to guests, and coupons for hotel services in selected locations. Upcoming enhancements include expanded ability to: offer visual room selection, hotel services such as bundled high-speed Internet access and phone services; up-sell to executive floors; and review resort package options.
Hilton Family Nears Complete Installation of High-Speed Internet Access in All Hotels
In one of the most aggressive efforts within the hotel industry to complete installation of simple, fast and reliable high-speed Internet access within all hotels across all brands, the Hilton Family is targeting the end of the fourth quarter to install HSIA in all of its 2,200+ hotels. Leading the industry in deployment progress, the company has achieved installation in more than 1,995 hotels, or roughly 90 percent installation throughout all of its hotels, including wireless in most public spaces.
OnQ Technology Resonates with Guests
OnQ improves guest recognition at check-in and provides more enhanced levels of service based on real-time access to guest preferences, information about Hilton HHonors guest reward program membership status, and past and future guest stays across all brands.
"With the award-winning OnQ system, everyone benefits," said Keltner. "Because of increased guest recognition and enhanced service levels across all guest touch points, the Hilton Family is ensuring guest loyalty, which is increasing each brand's market share among its competitive set."
Once a guest creates a password-protected account, front desk team members can recognize him or her at check-in and provide more personalized, enhanced service, including:

• Welcoming a guest back when he or she typically stays at another of our hotels in the Hilton Family and is staying for the first-time at one of the sister brands;

• Delivering a guest's top four guest preferences, including smoking or non-smoking room; type of bed (king or double/double); floor level; and room location relative to the elevator, among other preferences;

• Accessing real-time information about an HHonors member's reward status;

• Making requested adjustments to a guest's personal profile; and

• Changing a future reservation from the hotel in which a guest currently is staying.

Since the launch of OnQ, the Hilton Family has been recognized among Computer World's 100 Best Places to Work in IT; within the Information Week Top 5 and 1st place within the Hospitality and Travel Category; and has received the Chain Leadership Award in the Category of Technology from Lodging Hospitality and as a result of being nominated by one of our technology partners, has received the Black Business Association award for Support of Minority Businesses.About the Hilton Family of Hotels
Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 2,200 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand Vacations Club(R) and Homewood Suites by Hilton(R).

Referent :
www.google.com
http://www.hotel-online.com